Team


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Mark Segedy
Co-Creative Director

Mark grew up in Pittsburgh, but after a short stint studying engineering he moved to Southern California against his parent’s wishes to study Art and Business at San Diego State University.

With nearly 20 years of experience developing integrated communication programs, Mark has a consummate understanding of the critical role brand design plays in business success. His passion for simplicity and clarity in design is easily recognized in the initiatives that he has personally overseen for numerous national and international brands. An avid snowboarder, traveler, music and
die-hard Penguins, Steelers, Pirates, Arsenal FC and Napoli SC fan, Mark stays immersed in modern culture and is endlessly intrigued by what motivates consumers.

Besides garnering many regional and national accolades, Mark’s work has appeared in leading creative & design publications, including Print, How Design and AIGA award annuals.

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Ilona Segedy
Co-Creative Director

From the time Ilona took 1st place in a 4th grade essay contest, she knew she wanted to be a writer.

Ilona has built her career in Pittsburgh, starting as a junior copywriter at Ketchum Advertising, then quickly writing her way up the ranks at the city’s top creative shops – Werner Chepelsky & Partners, Dymun-Nelson & Co., Mullen Advertising and Smith Brothers Agency.

Because she excels at both left and right brain thinking, Ilona can manage content, develop insightful strategies and then execute those strategies with breakthrough creativity in traditional media and online and social spaces.

Ilona has more than 20 years of experience at developing unique voices for brands. While she specializes in the healthcare and health insurance niche, she’s also right at home in the worlds of banking, tourism, business-to-business, education, consumer packaged goods and public service. She’s developed integrated campaigns for clients like Highmark, UPMC, Pennsylvania Tourism, Del Monte, Skinny Cow, PNC, Point Park University, United Jewish Federation, and countless others.

Ilona has bookshelf full of local and national awards, including 23 Pittsburgh Gold Addys, a Print Best of Show, TV Best of Show, plus numerous Telly Awards and AIGA merits. She cherishes her Pittsburgh Addys Special Judges Award for Writing and Creative Excellence most.

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Marina Lukic
Director of Client Services

Born in Los Angeles and raised in San Diego, Marina is a true Southern California native.

Marina studied English and Women’s Studies at Loyola Marymount University in Los Angeles. After graduating she starting working at a law firm with the intention of going to law school but after several years in the legal field, she realized that it wasn’t her passion. She wanted to work in a more creative and rewarding industry, where she would be able to work more directly with clients and really get to make a difference with the people that she worked with. With her background, she brings with her strong organizational skills, an attention to detail, understands the importance of deadlines, and has great interpersonal skills when dealing with clients and making them feel at ease.

When she’s not working on making our clients happy, you can find Marina practicing yoga, pilates, spending time with her family, or working on promoting wellness through her wellness blog.

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Danielle Goodman
Senior Designer

Danielle’s passion for the arts began with dance at an early age. This opened her eyes to other forms of creative expression such as music, writing, photography and ultimately design. Her intuitive sense and ability to connect with others conceptually gained her numerous accolades while attending San Diego State University. This included an award for her banner designs that were chosen by over 300 members of the community to represent the Little Saigon District of San Diego.

Since then, Danielle has gained extensive experience within the industry ranging from publication design to digital and web branding, and has been instrumental in building a strong voice for local and nationwide brands. With her keen eye and attention to detail (and slight web geek edge), Danielle has proven to be an invaluable asset to the D&S team.

When she’s not analyzing typography, you can find Danielle taking candid photos with one of her toy cameras, dancing wherever she can, or indulging in the local food and music scene.

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Stephen Harris
Graphic Designer

Stephen grew up in Fresno, California, drawing ever since he could remember. As the grandson of a sign painter, he developed a love for typography and stylized graphics at a very early age. In order to pursue his passion, Stephen earned a Bachelors Degree in Graphic Design from the Art Institute of San Diego.

He has gained experience working for a variety of clients within the music, restaurant and candy industries. Over the years he has developed a strong hand in design and illustration.

When he’s not designing for clients, you can find him filling up his sketchbook, cooking vegan food, indulging in craft beer and playing his guitar.

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Jenny Hamilton
Graphic Designer

Jenny has lived in 5 different states, but has returned to her place of birth, sunny San Diego.

She studied graphic design at Minnesota State University and University of Wyoming. Her studies allowed her to gain a passion for designing crafted solutions derived from research and collaboration.

She has worked with a variety of local and national clients in the health & fitness, beauty and insurance industries. Jenny finds joy in creating innovating and compelling designs that connect people.

Outside of design, she enjoys playing volleyball and soccer. Adventuring to new places or spending a day at the beach.

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Kirsten Lahmann
Graphic Designer

 Kirsten grew up in Southern California surrounded by an artistic family where she gained an interest in drawing and painting. Her creative pursuits eventually took her to school in the mountains of Arizona, where she majored in Visual Communications at Northern Arizona University. She interned for several departments on campus until she was offered her first professional design position with the school. 

After leaving Arizona, she enjoyed a short period of traveling overseas, where she met other inspiring visionaries within the film industry. A love for the California coastline eventually brought her back to scenic San Diego, where she continues to pursue a life in graphic design. Outside of art and design, Kirsten enjoys any activity that involves the coast—from paddle boarding, whale watching and hiking to lounging at the beach. 

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